Tone of Voice

Your brand has a tone of voice already.

But is it the one that you want?

Every business or organisation has a brand tone of voice — whether it wants it or not.

Some are completely haphazard: nobody’s really quite sure how the brand’s meant to sound.

More often, the tone’s inconsistent. Well-orchestrated in places, like the ad campaign or the Facebook feed. But left to chance where it sometimes matters most. Like in a letter from the complaints team, or a note from HR.

We’re good at sorting this out.

We design, create and implement tone of voice strategies.

And we believe we do it more effectively than anyone else.