Every word is a new opportunity.

Tone of voice

From inspiring your teams to delighting your customers, we’ll help you harness the magic of language.

“Brand is a delicate dance between intended meanings sent by the company and perceived meanings elicited through consumer responses.” – Giep Franzen & Sandra Moriarty

Brand is a delicate dance between intended meanings sent by the company and perceived meanings elicited through consumer responses.” – Giep Franzen & Sandra Moriarty

Why are words so important?

Every brand today uses words. There was a time when a symbol of quality was literally a shape burned – i.e. ‘branded’ – into a surface. For example, the world’s best-selling rum, Bacardi, was known by the ‘sign of the bat’ seared into its oakwood barrels.

Those days, of course, are long gone.

Now, words are everywhere. From obvious places like your website and advertising. To the posts on your social media pages, the interface on your mobile app, and the script coming from a smart speaker.

And each word adds to your story. Reflecting your purpose and shaping your vision. Or — if you’re not careful — undermining it.

“You can, through the words you use, give a distinct sense of difference to yourself and your company.”

John Simmons, author of We, Me, Them & It

“It is no use having a good idea if you cannot communicate it effectively to someone else.”

Mervyn King, former Governor of the Bank of England

“Words are the most effective and accurate tools that exist in our universe.”

Michael Wolff, co-founder of Wolff Olins

“We can’t speak highly enough of True & Good.”

Allie Stanislas, Richemont

Find out more.

hello@trueandgood.com
(020) 7160 6280
+44 20 7160 6280

78 York Street
London, W1H 1DP