Tone of voice. Brand voice. Brand language.

Above all else, that’s what we do.

Are you looking for help with brand language?

Perhaps you’re not exactly certain what it is?

Today it’s a bit of a buzzword. But when True & Good launched in 2011, we defined it very simply:

it’s the way that a brand uses words.

Every word you write’s an opportunity. A chance to reinforce your brand’s personality.

To reflect your brand’s values. And to remind people what your brand is here to do.

We’re based in London. But we help some of the UK’s — and the world’s —

best-known companies and organisations come alive through language.

Why choose us?

Expertise

We’re one of the few companies in the world focusing purely on brand language.

Creativity

We work with award-winning writers. Not just ‘plain language’ people.

Collaboration

There is no ‘one size fits all’. Clients come to us for work that is truly bespoke.

Effectiveness

Most brand language projects don’t work. Ours do — or your money back.

Who we’ve helped

We’d love to hear from you







What people say

  • “True & Good have been an excellent help to the ombudsman service. Their wonderful way with words and effortlessly effective training have demonstrably improved the writing styles of, and letters produced by, our adjudicators, ombudsmen and support staff. I can heartily recommend them as a powerful force for positive change within your organisation.”

    Financial Ombudsman Service (UK)
    James Miller
    Financial Ombudsman Service
  • “True & Good help us with language audits, strategic planning, stakeholder management and measuring effectiveness. One of the most effective tools has been their training programme. This has been rolled out to hundreds of employees, including marketeers, agencies and customer-facing staff.”

    Direct Line (UK)
    Anouski Roberts
    Direct Line Group
  • “We can’t speak more highly of True & Good. They’re always friendly and professional, with an active interest in our brand.”

    Purdey (Global)
    Allie Stanislas
    James Purdey & Sons

© True & Good 2017. All rights reserved.