We’re out to change the world.
A word at a time.

It’s quite an ambition.

But when we launched in 2011, we didn’t set out to be the biggest. Just the best.

Maintaining high standards isn’t easy. It means we’ve got to be particular.

Yet it’s great for our clients. Because when you work with us, you’re guaranteed to be dealing with people who really know what they’re doing.

We work at a senior level. We know that if a tone of voice project hasn’t got management buy-in, there’s very little chance of success.

And we know how to win that buy-in where others would draw a blank.

Why choose us?


We’re one of the few companies in the world focusing purely on brand language.


We work with award-winning writers. Not just ‘plain language’ people.


There is no ‘one size fits all’. Clients come to us for work that is truly bespoke.


Most brand language projects don’t work. Ours do — or your money back.

Who we’ve helped

We’d love to hear from you

What people say

  • “True & Good have been an excellent help to the ombudsman service. Their wonderful way with words and effortlessly effective training have demonstrably improved the writing styles of, and letters produced by, our adjudicators, ombudsmen and support staff. I can heartily recommend them as a powerful force for positive change within your organisation.”

    Financial Ombudsman Service (UK)
    James Miller
    Financial Ombudsman Service
  • “True & Good help us with language audits, strategic planning, stakeholder management and measuring effectiveness. One of the most effective tools has been their training programme. This has been rolled out to hundreds of employees, including marketeers, agencies and customer-facing staff.”

    Direct Line (UK)
    Anouski Roberts
    Direct Line Group
  • “We can’t speak more highly of True & Good. They’re always friendly and professional, with an active interest in our brand.”

    Purdey (Global)
    Allie Stanislas
    James Purdey & Sons

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