Tone of voice training for this top mortgage provider.
‘The Coventry’ is the UK’s second largest building society, and one of the top ten savings and mortgages providers in the UK.
We created their brand tone of voice. Writing detailed guidelines. Running workshops for their teams. And coaching their in-house writers in how to get the style right each time.
“True & Good did a brilliant job. Not only did they capture our tone of voice perfectly, they embedded it into the business so we can manage it smoothly ourselves.”