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Brand voice
Verbal identity
Copywriting
Naming
Training
We help brands with the way they use words.
It’s something we’ve been doing since 2011.
We’re one of the world’s longest-established language consultancies.
Based in London, we help clients of all sizes, all over the planet.
From a tagline – to a website – to a global brand language programme: if words are involved, we can help.
Phone
+44 (0)20 7160 6280
“Language reflects and shapes culture.
Words are a brand’s secret weapon.
Used well, they can unlock new worlds.”
— Mark Schulz, Head of Words, True & Good
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True & Good was launched by Mark Schulz.
A former advertising executive, Mark has a degree in English Language & Literature from Oxford University.
He is the winner of a coveted D&AD Pencil Award. And a qualified market researcher, with a Certificate in Market Research from the Market Research Society.
As well as having worked for three of the world’s top ten creative agency networks – M&C Saatchi, BBDO and Grey – Mark has been an Advertising Manager for British Airways, and was the first ever Head of Brand Language at O2.
As Head of Words at True & Good, Mark oversees all brand language projects, and brings more than 25 years’ experience to every project we have the good fortune to guide.
True & Good remains an independent company.
“True & Good did a brilliant job defining our tone – and training the business to use it.”
— James Ashford, Head of Brand, Coventry Building Society
“Good writing is true writing.”
Ernest Hemingway