The voice of ‘a fixer’ for the UK’s top insurer.

Remember the little red telephone? In the UK, it’s one of advertising’s iconic images.

But brands need to move with the times. That’s why Direct Line appointed True & Good to update their verbal ID.

After an in-depth 'Discover’ phase, we developed a brand voice based on Direct Line’s DNA. But refreshed for a new generation of customers, interacting with the brand through a fresh set of channels.

And it’s working. So much so that the initiative won Gold in the Financial Services Awards.