We wrote the tone of voice guidelines for Unilever’s largest food brand.

When Michelin-star winning chef Marco Pierre White revealed one of his kitchen secrets was using Knorr stock cubes, the brand gained an added boost of fame.

Knorr’s advertising agency, MullenLowe, brought in True & Good to refine the brand’s tone of voice. Inspired by the language of cooking and eating, we created a flavour-packed approach for use in 217 countries.