We made science simple for this Japanese golf brand.

Mizuno golf clubs are among the greatest in the world: they were Tiger Wood’s choice of irons for his first Masters’ victory. But what makes them so special? It comes down to the science of working with ‘grain flow forging’ — and that’s not always easy to explain.

So when Mizuno introduced boron to the mix — a chemical element that brings extra benefits — they needed some help communicating it. We wrote the ad copy, below.