TONE OF VOICE

Brand language. Verbal identity. Tone of voice. Three marketing phrases that describe the same thing: the way that your brand uses words.

Words matter.

Every business, brand or organisations relies on words in order to exist.

Perhaps the most obvious are the words used in publicity: the words your website, social media channels and advertising are made of.

For some, these are where careful attention to words starts and finishes. The ‘tip of the iceberg’ writing that enjoys the focus of professional copywriters and brand teams.

Even the most admired organisations can struggle to keep these touchpoints consistent. And the bigger the organisation, the tougher it gets.

But for us, these are just the beginning.

Because people expect you to use language well in these places.

If you aren’t, people wonder ‘Why not?’

And the reason you need to go further is to reassure readers the words they see on the surface aren’t just a veneer.

Everyone’s used to receiving slick, well-marshalled messages from brands’ primary channels.

What people want to know is whether the brand behaviours they encounter at the surface truly carry all the way through.

Whether they’ll receive the same care, attention and high quality of service once they sign on the line and become a customer.

Whether a brand’s stated values run through each and every encounter, like the words running through a stick of rock.

In short, whether your brand can be trusted.

We’ve been helping brands manage their voices since 2011.