We bottled this brewer’s brand voice for their writers abroad.

When it comes to stand-out brands, they don’t come much bolder than Camden Town Brewery.

With expansion plans beyond the UK, their tone — which was managed internally — needed to be codified, to make it easy to share.

We created a detailed set of guidelines. Precise enough to capture the nuances of Camden’s streetwise wit. Yet straightforward enough for non-native English speakers.