We’ve refreshed the brand voice for our four-legged friend.
Churchill is one of the UK’s most recognisable insurance brands. We’ve been working with them since 2011, bringing warmth and clarity to a sector that can be cold and confusing.
Smart brands stay in-step with the times: the way people use words is always evolving. Over a decade, we’ve updated Churchill’s brand voice three times, making sure it always stays fresh.
Our new take on Churchill’s tone is based on the idea of being able to ‘chill’.