Words for one of the world’s biggest car hire brands.

Founded in Munich in 1912, Sixt began with only three vehicles. Today, they have over 230,000 — including the world’s biggest fleet of BMWs.

With expansion plans beyond Europe and into the US, the Sixt family hired True & Good to optimise their written communications in English.

By placing a writer in-house at Sixt’s office in Pullach, we helped shape their words for the rest of the world.