Brand voice, writing and training — for one of the world’s biggest banks.

With a presence in 59 countries — and clients in 85 more — Standard Chartered is one of the world’s most successful banks.

They came to us for help defining their verbal identity. We created a brand tone of voice. Wrote detailed guidelines. And ran face-to-face training.

On top of that, we rewrote over 1,200 internal messages. Making life easier for the bank’s 85,000 employees.