What’s in a name? Maybe more than you think.

When you’re choosing between different brand naming companies, you could start by considering what they’re called.

How much thought have they given their own name?

Is it something purely descriptive? A ‘does-what-it-says-on-the-tin’ name: something like The Naming Agency?

It is named after its founders? Two surnames bolted together. Maybe Smith & Jones.

Or maybe its rather more abstract. How about Syllable, or Dipthong?

Got a naming issue you’d like us to mull over? Let us know.

In the meantime, read about two well-known names below.